1. Introduction
Welcome to Shri Maratha Vadhu Var Suchak Kendra ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our matrimonial services.
Your Privacy Matters: We understand that you are entrusting us with sensitive personal information for the purpose of finding a life partner. We take this responsibility seriously and have implemented robust measures to protect your data.
By using our Services, you consent to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
2. Information We Collect
2.1 Information You Provide Directly
When you register and create a profile, we collect:
| Category |
Information Collected |
| Personal Details |
Full name, date of birth, gender, marital status, height, weight, complexion, physical status |
| Contact Information |
Email address, phone number, residential address, city, state, country |
| Religious & Cultural |
Religion, caste, sub-caste, gotra, nakshatra, manglik status, mother tongue |
| Educational Details |
Highest qualification, college/university name, field of study |
| Professional Details |
Occupation, employer name, annual income, job location |
| Family Information |
Father's name & occupation, mother's name & occupation, siblings, family type, family values |
| Partner Preferences |
Age range, height range, education, occupation, income, location preferences |
| Photos & Documents |
Profile photos, ID proofs (Aadhaar, PAN, etc.), educational certificates |
2.2 Information Collected Automatically
- Device Information: IP address, browser type, operating system, device type
- Usage Data: Pages visited, time spent, features used, search queries
- Location Data: Approximate location based on IP address (with your consent)
- Cookies & Tracking: Session cookies, preference cookies, analytics cookies
2.3 Information from Third Parties
- Social media profile information (if you choose to link accounts)
- Payment information from payment processors
- Verification data from third-party verification services
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 Primary Services
- Profile Creation: To create and display your matrimonial profile to other members
- Matchmaking: To suggest compatible matches based on your preferences
- Communication: To facilitate communication between members
- Search & Discovery: To enable other members to find your profile through search
3.2 Account Management
- To create and manage your account
- To authenticate your identity and prevent fraud
- To process payments and manage subscriptions
- To provide customer support and respond to inquiries
3.3 Platform Improvement
- To analyze usage patterns and improve our Services
- To develop new features and functionality
- To conduct research and analytics
- To personalize your experience
3.4 Communication & Marketing
- To send you service-related notifications (new matches, messages, profile views)
- To send promotional emails about new features or special offers (with your consent)
- To send important updates about our Terms or Privacy Policy
- To request feedback and reviews
3.5 Safety & Security
- To verify the authenticity of profiles
- To detect and prevent fraud, spam, and abuse
- To enforce our Terms and Conditions
- To comply with legal obligations
4. How We Share Your Information
We Do Not Sell Your Data: We never sell, rent, or trade your personal information to third parties for their marketing purposes.
4.1 With Other Members
- Your profile information is visible to other registered members based on your privacy settings
- Contact information is only shared when you explicitly choose to share it
- You can control what information is visible through privacy settings
4.2 With Service Providers
We may share information with trusted third-party service providers who assist us in:
- Payment processing (payment gateways)
- Cloud hosting and data storage
- Email and SMS delivery
- Analytics and performance monitoring
- Customer support tools
- Identity verification services
These providers are contractually obligated to protect your information and use it only for the purposes we specify.
4.3 For Legal Reasons
We may disclose your information if required to:
- Comply with legal obligations, court orders, or government requests
- Enforce our Terms and Conditions
- Protect the rights, property, or safety of our company, users, or the public
- Detect, prevent, or address fraud, security, or technical issues
4.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change.
4.5 With Your Consent
We may share your information for other purposes with your explicit consent.
5. Data Security
We implement industry-standard security measures to protect your personal information:
5.1 Technical Safeguards
- Encryption: SSL/TLS encryption for data transmission
- Secure Storage: Encrypted databases and secure cloud infrastructure
- Access Controls: Role-based access with multi-factor authentication
- Firewalls: Network security and intrusion detection systems
- Regular Audits: Security assessments and vulnerability testing
5.2 Organizational Safeguards
- Employee training on data protection and privacy
- Confidentiality agreements with all staff and contractors
- Limited access to personal information on a need-to-know basis
- Incident response procedures for data breaches
5.3 Your Responsibility
- Keep your password secure and confidential
- Do not share your account credentials with others
- Log out after using shared or public devices
- Report any suspicious activity immediately
Data Breach Notification: In the unlikely event of a data breach affecting your personal information, we will notify you within 72 hours and take immediate steps to mitigate the impact.
6. Your Privacy Rights and Choices
6.1 Access and Portability
- Access: You can view and download your personal information from your account settings
- Data Portability: You can request a copy of your data in a machine-readable format
6.2 Correction and Update
- You can update your profile information at any time through your account
- Contact us if you need assistance correcting inaccurate information
6.3 Deletion
- Account Deactivation: Temporarily hide your profile (reversible)
- Account Deletion: Permanently delete your account and data
- Note: Some information may be retained for legal or legitimate business purposes
6.4 Privacy Settings
You can control:
- Who can view your profile (all members, premium members, or specific members)
- Who can see your photos
- Who can contact you
- Whether your profile appears in search results
- Visibility of specific profile sections
6.5 Communication Preferences
- Opt out of promotional emails (service emails will still be sent)
- Control notification frequency and types
- Unsubscribe from SMS alerts
6.6 Cookie Management
- You can control cookies through your browser settings
- Note: Disabling cookies may affect functionality
7. Data Retention
We retain your personal information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy.
7.1 Active Accounts
- Your data is retained while your account is active
- You can update or delete information at any time
7.2 Deactivated Accounts
- Deactivated account data is retained for 90 days
- You can reactivate within this period
- After 90 days, the account may be permanently deleted
7.3 Deleted Accounts
- Most data is deleted within 30 days of account deletion
- Some information may be retained for:
- Legal compliance (tax records, transaction history): 7 years
- Fraud prevention and security: Up to 5 years
- Backup systems: Up to 90 days
7.4 Success Stories
- If you share a success story, it may be retained indefinitely with your consent
- You can request removal at any time
8. Cookies and Tracking Technologies
8.1 What Are Cookies?
Cookies are small text files stored on your device that help us provide and improve our Services.
8.2 Types of Cookies We Use
| Cookie Type |
Purpose |
Duration |
| Essential Cookies |
Required for basic functionality (login, security) |
Session |
| Preference Cookies |
Remember your settings and preferences |
1 year |
| Analytics Cookies |
Understand how you use our Services |
2 years |
| Marketing Cookies |
Deliver relevant advertisements (with consent) |
1 year |
8.3 Third-Party Cookies
We use third-party services that may set cookies:
- Google Analytics: Website analytics and performance
- Payment Processors: Secure payment processing
- Social Media: Social sharing features (if enabled)
8.4 Managing Cookies
- Most browsers allow you to control cookies through settings
- You can delete existing cookies and block future cookies
- Note: Blocking essential cookies may prevent you from using our Services
9. Children's Privacy
Our Services are not intended for individuals under the legal marriageable age (18 for females, 21 for males in India). We do not knowingly collect information from minors.
Age Verification: If we discover that we have collected information from a minor, we will delete it immediately. If you believe a minor has created an account, please contact us immediately.
10. International Data Transfers
Your information is primarily stored and processed in India. If we transfer data internationally:
- We ensure adequate safeguards are in place
- We comply with applicable data protection laws
- We use standard contractual clauses or other approved mechanisms
11. Third-Party Links and Services
Our Services may contain links to third-party websites or services. Please note:
- We are not responsible for the privacy practices of third parties
- We encourage you to read their privacy policies
- This Privacy Policy applies only to our Services
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes:
- We will update the "Last Updated" date at the top
- We will notify you via email or platform notification for material changes
- Continued use after changes constitutes acceptance
- We encourage you to review this policy periodically
13. Your Consent
By using our Services, you consent to:
- The collection and use of information as described in this Privacy Policy
- The transfer and storage of your information as described
- The sharing of information with other members and service providers as outlined
You can withdraw consent at any time by deleting your account, though this will prevent you from using our Services.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
14.1 How to Exercise Your Rights
To exercise any of your privacy rights (access, correction, deletion, etc.):
- Log in to your account and visit Settings > Privacy
- Or email us at privacy@shrimarathavadhuvar.com with your request
- We will verify your identity and process your request within 30 days
Acknowledgment
By using our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy. You also acknowledge that you understand how we collect, use, and protect your personal information.